Why you need a social media customer service plan
Social media has taken over! The sheer number of users it boasts will tell you about its power and influence in the modern world. Businesses need to understand the social media dynamics of their customers and implement an effective customer service strategy on these social media platforms to reach them if they wish to stay afloat in today’s market.Having a presence on social media is no longer an option for businesses3.2 billion people across the globe use social media in their daily lives today. That comes out to about 42% of the entire Earth’s population! To put this into perspective, it is predicted that by 2023 the number of TV users will increase to 1.74 billion. This just goes to show how big of a number 3.2 billion is!If we look at social media usage by different age groups we find that 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.