What is the role of social media in marketing?

Social media  can be used for a number of different reasons by different people. Here’s how you can use these platforms for marketing your company to receive the best possible results.According to the American Marketing Association (AMA) Board of Directors, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is basically the action or business of promoting and selling products or services, including market research and advertising.Traditional forms of marketing include direct mail, print, broadcast, and referrals. However, ever since the advent of the internet and the invention of sites like Facebook, Instagram, and Twitter, a new type of marketing has sprung up. And it is called social media marketing. This is when companies engage in marketing through the means of social media sites like the ones mentioned above.

 


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